Get delivery working for you. Reconnect with your customers. Own the total guest experience.
Countless studies have shown the clear and obvious facts, your customers prefer ordering directly from your restaurants, without downloading a third party delivery app and browsing through hundreds of restaurants. Are you making it simple enough for them to order directly from you without bleeding commissions to third party delivery giants in the process?
The answer is you probably are not, just like most restaurants in the US that opt to surrender the house and the farm just to offer delivery through third parties that charge as high as 35% commission. In addition to these commissions that kill your margins, you are also giving up your brand, logo and relationship with your customers. When working with third party delivery, they promote their own logo, their own brand, and keep your customer data and relationships for themselves. All this, just to offer delivery and paying 25%-35% commission per order.
What customers prefer, compared to what is actually happening in the industry with third party delivery, is not currently matching up correctly. Customers prefer ordering direct, but restaurants prefer to take the easy but expensive way out and offer delivery via third parties.